In the age of Facebook, distribution channels have thrived on figuring out what you want, who you like, and what you're thinking. They've used this data to keep us sectioned off into "comfortable" social bubbles, impervious to the views of others. At some point, increasing engagement became the ultimate measure of importance but at what cost? Is it more important than open-mindedness? Has "belonging" to a team trumped trying to understand someone's point of view? We don't think so.
Innovative content creators, publishers, and free-thinking brands are pushing the limits every day but have found themselves fighting for a commodity of views in a crowded and polarized space. What would it look like to change that? How could we start to connect with users directly again? That's the entire point of Driftstreams.